Early in my fractional journey, I made a mistake I see a lot of people make:
I over-explained everything.
The process.
The strategy.
The tools.
The frameworks.
I thought if I showed them how I’d deliver the value, they’d trust me more.
But instead?
They got overwhelmed.
👉 Clients don’t want the play-by-play.
They want to know you’ve got it handled.
Think about it:
When you go to a restaurant, do you want the chef to show you the recipe, the prep steps, and the kitchen layout?
Or do you just want the perfect plate to show up in front of you?
Selling your process doesn’t build confidence.
Delivering outcomes does.
When you position yourself as the expert, your method is the mechanism, not the message.
You don’t need to “justify” your rate by walking them through your whole proprietary system.
You just need to own the result.
Less explanation. More confidence.
That’s what builds trust.
In tomorrow’s email, I’ll break down exactly how clients lose trust before they ever hit “Book a Call”—and what you can fix in 3 clicks to change that.
(And if you missed the one on why clarity beats price, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
