When a potential client says “someone else quoted us less,” here’s what they’re really saying:
“We’re not sure what we’re getting from you.”
Because when your offer is vague, price becomes the default comparison.
But when it’s clear?
When you name the problem, articulate the path, and own the outcome?
👉 Price stops being the filter.
Clarity is the advantage.
Most fractionals try to win on flexibility.
“Let me know what you need, and I can probably help.”
It feels helpful. But it signals one thing:
Uncertainty.
Clients don’t buy uncertainty.
They buy clarity.
When your value is obvious, pricing becomes secondary.
Because people will always pay more for confidence.
So the next time you feel pressure to lower your rate, ask yourself:
Have I made the offer clearer?
Have I communicated the stakes?
Have I shown what’s possible on the other side?
Undercutting the competition doesn’t build a premium brand.
Owning your positioning does.
In tomorrow’s email, I’ll talk about the danger of oversharing—especially when you’re trying to prove your value—and why mystery creates more trust than method.
(And if you missed the email on why hustle mode is keeping you stuck, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
