For years, I prided myself on being a hustler.
Early mornings. Late nights. Inbox always cleared. Calendar always packed.
If I wasn’t busy, I felt behind.
But here’s what I’ve learned after building my own business—and helping hundreds of fractional execs build theirs:
👉 Hustling is not a strategy.
It’s a symptom.
When your offer is vague, your marketing is scattered, and your lead flow is unpredictable…
It’s easy to think the answer is just “try harder.”
More LinkedIn posts.
More coffee chats.
More proposals, faster.
But more effort on a broken system just leads to burnout.
The solution isn’t more action.
It’s better alignment.
The minute I stopped hustling and started building a repeatable system—everything changed:
• My offer got clearer
• My calendar filled with fewer, better calls
• My marketing became consistent because it was systemized—not because I worked harder
You’re not lazy.
You’re misaligned.
Stop trying to outrun the problem.
Start fixing the foundation.
In tomorrow’s email, I’ll show you why pricing battles are the wrong fight—and how clarity becomes your most valuable asset.
(And if you missed the one about how slowing down over tea revealed the real growth strategy, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
