I wasn’t ready.
The offer wasn’t perfect.
The assets weren’t done.
My website still had lorem ipsum on the about page.
But the client needed help.
And I knew I could deliver with excellence.
So I said yes.
And that one yes?
It moved everything forward.
👉 Momentum doesn’t come from mastery.
It comes from motion.
Most fractionals are stuck not because they’re unqualified—
But because they’re waiting.
Waiting to feel ready.
Waiting for the brand to be perfect.
Waiting until they’ve built every piece of the “system.”
But here’s the truth:
Readiness is a lie we tell ourselves to avoid risk.
If you know your value, and you have the ability to solve a real problem—
You’re ready enough.
Say yes.
Build as you go.
Refine while in motion.
Because the first step isn’t supposed to feel perfect.
It’s supposed to get you moving.
In tomorrow’s email, we’ll talk about what happens when one little exception—“just this once”—becomes a pattern that erodes your boundaries and burns you out.
(And if you missed yesterday’s email about how Laura turned casual chats into contracts, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
