Laura didn’t have a huge platform.
She wasn’t running ads.
And she wasn’t spamming her network with cold pitches.
What she did have?
A simple message.
A structured offer.
And a system that made showing up… easy.
She didn’t “sell” in conversations.
She just showed up clear.
Clear on who she helped.
Clear on what she delivered.
Clear on how to take the next step.
And that clarity built trust.
👉 Because trust isn’t just built through testimonials.
It’s built through alignment.
Most fractional execs talk too much and say too little.
They over-explain. Over-help.
Try to “add value” instead of just being clear.
But when your offer is productized, your message tight, and your energy consistent—
Even a casual coffee chat can turn into a client.
That’s what Laura figured out.
It’s not about fancy funnels.
It’s about focus.
In tomorrow’s email, we’ll talk about the mindset shift that got me moving long before I felt “ready”—and why starting messy beats standing still.
(And if you missed the one about goalpost syndrome, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
