“I’ll just do it this once.”
A custom proposal.
An extra scope call.
An urgent deck before Monday.
It felt harmless. Helpful, even.
But then “just this once” became “just one more time.”
Then “just how I work.”
And suddenly—I had no boundaries left.
👉 Every time you override your process, you train your clients to expect exceptions.
Not structure.
Not leadership.
Not clarity.
Just access.
The truth is—most fractionals don’t burn out because they’re overbooked.
They burn out because they’re under-boundaried.
You can deliver with excellence and hold the line.
You can be generous and be structured.
You can care about your clients and protect your time.
But only if you stop compromising your model for convenience.
Your process should create clarity—for you and for them.
Because the only thing harder than setting a boundary…
Is resetting one.
In tomorrow’s email, we’ll talk about how to stay consistent—especially when you’re having a bad day, a busy week, or a chaotic season.
(And if you missed the story about how saying yes before I felt ready unlocked momentum, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
