TY pages should be used to continue a buyers journey, not accidentally stopping it.
Ad -> [the thing they want]
LP -> [sign up]
TY Page -> [this is what were talking about]
TY pages can be used to build the familiar, authority, screen time, impressions, and continue the buying journey.
Most accidentally stop their buyers at the TY page.
"You've been scheduled"
"See you soon"
"Thanks for blah blah blah"
Thats all STOP language. not MOVE language, not NEXT STEP language. Its making the buyer WAIT for something to happen instead of happening themselves forward.
If your ty page has stop language, its fine. But if you want to really up the volume, desire, and quality. you'll want to give them a reason to continue on.
Read more here
-Jeff Miller
Agency Scaling Secrets