You might not see it on the balance sheet—
But poor positioning is costing you.
Not in missed clicks or weak impressions.
In missed opportunities.
Deals that stall.
Buyers that disappear.
Rates that never seem to budge.
Because here’s the thing about positioning:
If it’s not clear, someone else’s will be.
And the buyer will default to what feels easier to understand, faster to trust, and clearer to justify.
Even if they’re not better.
Even if they’re less experienced.
Even if they’re charging more.
Positioning is not just a marketing tool.
It’s a leverage point.
When you get it wrong, the costs add up fast:
– You get ghosted after a great call
– You keep undercharging because you’re afraid to raise your rates
– You blend into a sea of “fractionals” who all sound the same
– You spend hours creating proposals that go nowhere
That’s the invisible tax.
But when you get it right?
– Buyers trust faster
– Your offers feel premium
– Your messaging cuts through
– You raise your rates and no one flinches
That’s the power of clear, specific, premium positioning.
It doesn’t just help you sell.
It helps you scale.
In tomorrow’s email, we’ll look at what real business leverage looks like—and how systems and automation help you grow without burning out.
(And if you missed yesterday’s note on why more credentials won’t fix vague positioning, you can find it HERE.)
Fractional powerhouses aren’t born. They’re built.
– Sue
