Do you have a CRM/Database?
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Yes
No
Do you have all the contacts in your CRM/Database sorted by the value each one has to your business?
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Yes
No
How many people do you currently have in your CRM/Database?
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Less than 100
101-200
201-300
301-400
401+
How many times a year do you connect(email, text, phone call, face to face meetings, direct mail, personal notes) with your current clients and your network (friends, family, other business relationships)?
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1-10
11-20
21-30
31+
What methods do you currently use to connect with your clients(Check ALL that apply)
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Direct Mail
Email
Phone Calls
In Person Meetings(coffee, lunch, dinner, etc.)
Text
Handwritten Notes
Video
Other
Do your clients know you welcome referrals?
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No, I haven't told them.
Some clients might know, but I haven't made it clear.
Yes, I have communicated it clearly.
How do you typically ask for referrals?
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I don’t ask for referrals.
I ask occasionally, but it’s not structured.
I have a clear and comfortable way to ask for referrals.
Do you actively educate your clients on the type of referrals you're looking for?
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No, I don’t mention it at all.
Somewhat, but I could be clearer.
Yes, I clearly communicate this.
Do you make it easy for clients to refer you (e.g., with clear instructions or tools)?
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No, I don’t have a system for this.
Somewhat, but it could be clearer.
Yes, I’ve made the process simple.
When someone refers you, how do you show your appreciation?
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I don’t have a system for acknowledging referrals.
I sometimes thank them but not consistently.
I always thank them personally and acknowledge their effort.
Do you create opportunities for clients to refer you (e.g., referral programs, events, social media campaigns)?
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No, I don’t have a structured approach.
Occasionally, but not consistently.
Yes, I actively create opportunities.
How strong is your network beyond your clients (e.g., professional connections, partners)?
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Very strong—I regularly connect and collaborate with others.
Moderate—I have a network, but I don’t actively engage it.
Weak—I haven’t built a strong professional network yet.
What percentage of your business comes from referrals from current clients and your network(friends, family, other business relationships)?
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0-25%
26-50%
51-75%
75%+
First Name
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Last Name
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Email
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