News / Asos changes gear on distribution: smart move or strategic error?

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UK fashion etailer Asos has switched distribution gears – and will now send US orders directly from its UK fulfilment centre, a move that would reduce inventory levels and potentially avoid new tariffs. 

Its decision is likely to be watched carefully by other retailers looking for similar savings.

Asos will close its Atlanta distribution centre in the second half of the year, expecting a £190m impairment charge for doing so – but says it expects a £10m-£20m annual ebitda benefit from 2026 ...